Our Story

Total Format was founded with a clear mission: to make enterprise-level automation and AI capabilities accessible to small and medium-sized businesses in the UK.

Our founder, Andy Kuvshinov, saw firsthand how smaller businesses were being left behind in the AI revolution. While large enterprises invested millions in digital transformation, SMEs struggled with disconnected systems, manual processes, and limited access to AI technologies that could transform their operations.

Starting as a digital agency focused on web development and digital marketing, we quickly evolved to specialise in business process automation as we recognised the immense value it could bring to our clients. Today, we're proud to serve as trusted guides, helping UK SMEs navigate the complex world of automation and AI with practical, human-centered solutions.

Our Mission

To empower UK SMEs with accessible automation solutions that transform operations, reduce costs, and create competitive advantage.

Our Vision

A future where every UK SME has the same operational efficiency and AI capabilities as enterprise organisations, allowing them to compete and thrive in an increasingly digital economy.

Total Format Story

Our Approach

The Guide Archetype in Practice

At Total Format, we embody the Guide archetype in everything we do. We don't position ourselves as the hero of your story—you and your business are. Instead, we serve as the experienced guide who provides the map, tools, and support you need to navigate your automation journey successfully.

How We're Different

  • We speak your language - No technical jargon or buzzwords, just clear communication about what matters to your business
  • We focus on outcomes - Technology is just a means to an end; we measure success by the business results we help you achieve
  • We build capability - We transfer knowledge and skills to your team, ensuring you're not dependent on us long-term
  • We start practical - No massive transformation projects; we begin with high-impact, low-risk improvements that deliver immediate value

Core Values

Practical Innovation

We embrace new technologies but always with a focus on practical application and measurable business value, not innovation for its own sake.

Genuine Partnership

We build long-term relationships based on trust, transparency, and shared success, not transactional engagements.

Human-Centered

We design automation solutions that enhance human capabilities rather than replace them, creating more fulfilling work and better outcomes.

Continuous Learning

We constantly expand our knowledge and skills to stay at the forefront of automation and AI tech, bringing the best solutions to our clients.

Measurable Impact

We define clear metrics for success and track them rigorously, ensuring every automation project delivers quantifiable business value.

Strategic Simplicity

We turn complex problems into elegant, scalable automations—intuitive, frictionless, and aligned with strategic goals.

CONNECT WITH OUR TEAM

We're always happy to discuss how we can help your business thrive through automation.

Book a Discovery Call
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